The Brand in Action
The Greener App can be found in action in these mockups, which include splash screens, app screens, and more.
Greener Plant Health
Identifier
Project Overview:
Introducing Greener, a plant management & identification app— the app meant for plant parents! Creating a brand identity that embodies both friendliness and knowledgeability was the primary challenge for this project, with the Greener app providing a helping hand in caring for your houseplants, all from your pocket. The outcome is a clean, bold, and smart aesthetic rooted in stylized minimalism, accentuated by the inclusion of swooping serif fonts like Recoleta, and a family of illustrations and icons meant to work in tandem, all within the app!
Project Scope:
Full Brand Identity
Services Rendered:
Art Direction | Style Guides | Graphic Design | Brand Identity | UX Design
Year:
2024
PROGRAMS USED:
Illustrator
Photoshop
Figma
Logo Anatomy & Brand Design
The logo takes the capital G form and combines it with the shape of a leaf, creating a legible and memorable G shape.
The brand identity is made up of various greens, working in tandem on whites in-app to create a seamless user experience.
Fonts include Recoleta for Headlines and Subtitles, and Red Hat Display for body text.
